Alison de Kruiff
UX Research, Education and Design
I’m Alison “Ali” de Kruiff, an experienced researcher and UX designer with a strong background in web design and UI design. I have over ten years’ experience in qualitative research in industry-partnered projects. My passion lies in combining research, technology and design to creatively solve people’s problems. Don't hesitate to reach out for a chat at ali@dekruiff.design.
Research
I’ve been an active researcher for over a decade, specialising in user experience through qualitative research. I’ve supervised multiple PhD projects, providing guidance on methods and analysis. Additionally, I've overseen capstone UX research projects and interdisciplinary student teams in digital innovation projects through Design Factory Melbourne.
My expertise includes:
- Interviews and focus groups
- Card sorting and cultural probes
- Online surveys
- Co-design workshops
- Observation and think-aloud protocols
- Experience mapping (empathy mapping, customer-journey mapping and mental model diagramming)
- Affinity diagramming
- Statistical, thematic and phenomenological analysis
Read more about my research projects
Design
I’m passionate about UI/UX design. I use user research to guide every step from idea generation and prototyping to testing and coding. I initially started as a web designer and now leverage those skills to teach university students UI and interaction design.
My design skills and tools include:
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Dreamweaver, Premiere Pro, After Effects)
- Responsive web design
- Prototyping software (Adobe XD, Figma and Axure RP)
- User interface (UI) design
- Low-fidelity and high-fidelity prototyping
- Inclusive design and accessibility (inclusive design mapping, WCAG 2.1)
- Information design and illustration
- Full-stack web development (HTML, CSS, JavaScript, PHP, MySQL)
- 3D modeling and extended reality (Blender, Autodesk Maya, A-Frame, OpenSpace3D, Meta Spark, Mozilla Hubs, Mozilla Spoke)
Teaching
I’ve taught design at a university level, specialising in curriculum design and creating a wide range of interactive learning materials. I hold a Graduate Certificate in Learning and Teaching (Higher Education) and have received training from Adobe and Swinburne University in blended learning methods, including LEAP training in 2022 and a Curriculum Innovators Program grant in 2023.
My experience includes:
- Curriculum design
- Learning Management Systems
- Online teaching
- Blended/hybrid teaching
- Online and face-to-face lectures
- Assessment design
- One-on-one coaching
- Seminar delivery
- Australian Qualifications Framework (AQF)